If you haven't heard, there's a subreddit called "Bad MakeUp Artists," and it's nothing short of ah-mazing! It's hard to believe that someone would apply a shade of foundation five shades darker than their skin tone or wear a lipstick the color of off-meat, and yet, here they are.
Now, it's possible that some of these looks may have been intended as jokes (or, at least, we hope so). But it's also evident that many of these makeup artists are immensely proud of their creations, which is worrying.
One of the moderators of Bad MakeUp Artists, known as Pinsandpearls, says that "bad makeup" most likely means very different things to different people. Hence, why there is such a wide variety of looks featured in the group.
"Typically, we're looking at makeup that isn't applied skillfully - lack of blending where appropriate, terrible foundation color match, messy lines," Pinsandpearls said. "I don't think it includes things that are maybe 'different' than you would normally see, as long as the actual application is good (editorial makeup, for example)."
"We still allow some of those posts because it usually has a good discussion and taste is subjective, but I think there's a difference between 'different' and 'bad.' Bad is pretty obvious when you see it."
Group member "badMUAscout," said, "Another thing I mentioned was the color choice. If you take a look, you can probably see a lot of makeup artists and normal people are mismatching their foundations to their skin's undertone."
"If you're slightly off, it's probably ok. Our skin isn't one flat color, and it can vary in shades throughout the day."
"It doesn't help that foundations oxidize and can go from perfect to pumpkin shades. While sometimes it isn't an issue when you are paying a trained artist hundreds of pounds or dollars to do makeup, you shouldn't end up with a different undertone or a shade five times darker than your skin," she continued.
RedHeadedSnatch views the submitted photos from a professional makeup artist's point of view. She has her license from the state of Florida and has hundreds of hours of training and experience.
RedHeadedSnatch says the subreddit is a great resource to force the industry to be more accountable. "I feel as though the market is over-saturated with people claiming the MUA status without having proper training, and that causes people to lose faith in the makeup artist industry as a whole," she said.
Another aspect of poor color choice often featured on the subreddit is contouring. "Contour is meant to mimic the 'shadows' you naturally have but very, very slightly enhanced," badMUAscout explained.
"We consider it to be bad when it looks like a dark stripe down the side of the face which doesn't match the natural shadows," she said. Another group moderator, RedHeadedSnatch, says she believes some members absolutely submit photos to the forum as a joke.
However, the moderator says that we need to remember that makeup is subjective, and there is no real wrong or right. "The only problem I have is when individuals who promote themselves as professionals but do not understand color theory, face shapes, eye shape, or use proper sanitation," she said.
"Sanitation is a huge issue because it can lead to acne, eye infections like pink eye, staph infections, and in some cases, actual bugs living in brushes. On a less severe note, it can also make the application of makeup look cakey, distort the foundation's color, concealer, and eye shadow, and cause damage to brushes."