Government Official Makes Hilarious Announcement Using Taylor Swift Song Titles
The UK Department of Business and Trade secretary, Johnathan Reynolds, made waves online after a video announcing their plan to stop ticket resale and touting. While a majority praised the initiative, others labeled the language they used as "cringe."
The Department timed the video's release ahead of Taylor Swift's The Eras Tour in Wembley Stadium. In the video, Reynolds used some of the titles of the pop superstar's megahits to deliver his message.
Reynolds couldn't help but crack as he said, "Our message for touts: I Knew You Were Trouble, now Look..." His second go-around was better as he explained that going to a gig was supposed to be a Love Story.
He said it wasn't supposed to be about getting ripped off by touts as many, unfortunately, know "All Too Well." He lamented how consumers had to "Shake It Off," a dent in their finances... or a "Blank Space" was not supposed to be the norm.
Reynolds said it was time to be "Fearless." He announced the consultation spearheaded by his department and the Department of Media, Culture, Media and Sport would launch in autumn for consumers who see "Red" due to absurd ticket prices.
The goal is to protect consumers, businesses, artists, and sports players who work hard to keep their audience "Enchanted" beyond their "Wildest Dreams." He said the government will look for a solution and do it in "Style."
Reynolds impressively fit 12 puns in the minute and 15-second video.
Department for Business and Trade | @biztradegovukWhile the secretary may not be getting a call from the Tortured Poets Department anytime soon, the video may be enough to open the dialogue about unfair ticket pricing.
Department for Business and Trade | @biztradegovukTouts and ticket resalers were warned their days were numbered.
Department for Business and Trade | @biztradegovukIf successful, fans could once again enjoy concerts, shows, and sporting events without resorting to illegal resellers or last-minute platinum-tier tickets.
Department for Business and Trade | @biztradegovukReynolds earned a sip from his cup of Swiftea after that announcement that was hailed as, "equally terrible, compelling, and brilliant."
Department for Business and Trade | @biztradegovukThe video earned a lot of praise from fans and concerned citizens, who encouraged the department to dig even deeper to find the cause of the issue.
@TedwynSome were eager to participate in the consultation and were ready to submit evidence to show widespread price gouging.
@FanFairAlliance
Consumers said there were a lot of shady practices designed to get as much money from people who only want to be entertained.
@ottobottle
Some couldn't quite decide if they were amused by the pun-tastic short clip but gave it credit for its creativity.
@politiceIIe
Cringey or not, the agenda could finally address the issue consumers have noticed about ticket pricing lately.
@xnotobeard
Labour MP and Secretary of State for Culture, Media and Sport, Lisa Nandy apologized to Taylor Swift in jest and said she tried to stop Reynolds from publishing the pun-filled video. Even if it didn't tickle your funny bone, the new initiative will benefit consumers in the long run.
Fans shouldn't have to pay jacked-up prices to attend concerts or sporting events. The government has a lot to do to unravel years of strategic price-gouging designed to take advantage of consumers.
