LEGO Launches Buildable Posters And They Each Come With Their Own Exclusive Soundtrack

"For decades, LEGO has been experts in recreating icons of the world that we live in, in three dimensions," says Samuel Johnson, the design leader for the LEGO Art range.

"We have seen many adults (including some celebrities), building with LEGO bricks to relax and escape from the stress of daily life. LEGO Art embraces this mindset!"

“LEGO Art is aimed at both adults that are familiar with the LEGO universe, but also those that may never have considered purchasing a LEGO set before. The 2-Dimensional building platform is easy to master and escape in. With a new style of building instruction and included ‘soundtrack’ to engage and immerse yourself in your favorite passions. Each set includes a soundtrack and options to build alternate mosaics.”

Samuel says that each set focuses on a different passion.

"We chose both Star Wars and Marvel's Iron Man as they are familiar to LEGO and our fans," he said.

"But where someone that really enjoys Iron Man (for example) may not have been interested in owning a playset-type product, this is an entirely new offering for them."

"LEGO does not have a huge foothold within the art passion, so we spent a long time deciding which art/artist would be the best fit for the launch year of LEGO Art. Andy Warhol's Marilyn Monroe Diptych really lends itself well to the LEGO color palette and interchangeability of colors within the same design."

“Lastly, our focus on music + LEGO continues to grow as we have adapted extremely recognizable photos of John, Paul, George, and Ringo into unique artworks for our Beatles set that shows these influential artists in the prime of their careers inspiring future musicians the world over.”

When asked if the LEGO Art range will expand in the future, Samuel said, “Stay tuned.”

Each poster comes with a QR code that lets you access the soundtrack, and each one goes for around 90 minutes.

LEGO Art sets will be launching on August 1 for international retailers, and September 1 in the United States.

Of course, they will be available for pre-order for those who just can't wait. Each set will be priced at around $120.

Every set has around 3.5k pieces in it, mostly made up of studs. So, building one of these may take you a while.

"Each set includes nine brand new canvas' elements that you can use to build the mosaic, all of the dots you need to create your chosen image, a picture frame built from LEGO bricks, and two wall hanging elements that allow you to easily hang it on the wall. (All you need is a screw in the wall—not supplied)," Samuel said.

"Additionally, each set has its own exclusive soundtrack, and these soundtracks provide fascinating anecdotes from those closest to the stories of Andy Warhol, the Beatles or the creators of Iron Man, and Star Wars," Samuel continued.

"The soundtrack dives deep into the inspiration behind each design to help adults fully immerse themselves in the building experience and unwind while they explore their love of music, art, or film in a new way."

"Build your model, enjoy the soundtrack, admire your work, and it's ready to hang!"

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