Madeleine White Finally Flaunts The Wedding Gown She Said No One Would Like
Over the past few months, followers of fashion influencer Madeleine White have been pulled into every detail of her wedding journey, whether they liked it or not.
From chaotic bachelorette planning to bridesmaid dress DIYs, her upcoming marriage to Loud Luxury’s Andrew Fedyk has been a constant feature across her TikTok feed. And now, the moment everyone’s been waiting for has finally happened: we’ve seen the dress.
The wedding itself took place on July 12 in Santorini, Greece - picture floral arches, a golden sunset, and, because this is Madeleine White we’re talking about, Natasha Bedingfield performing live at the after-party. Yes, really.
Of course, the wedding wasn’t just a personal milestone. It was the conclusion to a months-long content arc. Madeleine had been documenting every step - the dress fittings, the near-misses, the DIYs, and even the passport scare that almost derailed her bachelorette trip. But it all led to this: the big reveal of the dress. Or rather, the dresses.
For months, fans have been following her trials and try-ons, watching her eliminate dress after dress, some of which probably would've been most brides' dream gowns. She even warned people early on that her final choice might not be what they were expecting.
“I now know there’s no way that everyone would’ve chosen my dress out of all the dresses they’ve seen me try on,” she told Elle Australia. “Because when you show people so many, they have one in their head that they’ve already decided was their favourite and then they’re disappointed when they actually see the dress.”
Spoiler alert: they weren’t disappointed. The first official photos landed via Vogue on July 15, ending the speculation and delivering a look that feels perfectly on-brand for Madeleine.
The main dress, one of four outfits she wore during the wedding, was a Viktor & Rolf Marriage Spring/Summer 2023 gown. It featured a dramatic drop waist, a full tulle skirt, and layers of delicate 3D bows and flowers. And because no Madeleine White look is complete without a nod to her signature motif, she added 40 hand-appliquéd butterflies to the dress.
That level of planning wasn’t last-minute. She found the dress before she got engaged, back in 2022, naturally, on TikTok.
“I reached out to the Viktor & Rolf team to see if I could go to their offices and try on the dress, since it was no longer being stocked in store,” she told Vogue. “I put it on my body and knew it was my dress.”
Madeleine White and Andrew Fedyk are married!
She still went on to try over 50 others. None of them compared. As for the internet's verdict? Despite Madeleine’s early concerns that people might not love her unconventional choice, the reactions were overwhelmingly positive.
“It’s absolutely made for her,” one user commented.
Another said, “I have never seen a dress that suits a person better than this dress does with her.
She’s somehow embodied who she is and that’s beautiful.” Others called it unexpected but “a vibe,” with one summing it up best: “This is the Most Madeleine White Dress to exist.”
07.12.2025
Madeleine White’s wedding wasn’t just a personal milestone - it became a full-blown online event, complete with suspense, spectacle, and a dress reveal that lived up to every bit of the hype. After months of teasing, planning, and sharing every twist along the way, the big moment arrived.
The dress was a hit, the vibes were right, and the internet got the fairytale ending it had been waiting for. Congrats to the newlyweds - and sorry to anyone else trying to go viral with their wedding.
