Bark Box Offers a Scandalously Looking Toy and Facebook Collectively Loses It
What is BarkBox, you might ask? Well, it's a subscription service that caters to dogs by offering deliveries of quality toys designed with pups in mind. Subscription services have become wildly popular over the last few years, with monthly deliveries available for everything from razors and coffee to kits for breastfeeding moms and makeup for all. It's only natural that the market would make room for our fur babies; we have a tendency to spoil them (rightly so).
BarkBox regularly shares "sneak peeks" of upcoming products to entice potential buyers into giving their subscription service a try, but recently one toy looked rather peculiar and sparked an absolute flurry of hilarious commentary. Not only that, but the social media team behind BarkBox indulged and played along, making for an utterly hysterical time.
First of all, take a gander at this plush pig toy.
Innocent pig? Or something more deviant?
People immediately thought it was devious.
People made wildly inappropriate but hilarious comments, and as Dr. William Doherty, a family therapist, notes, "Humor can be a powerful tool in navigating social interactions, allowing people to bond over shared laughter." This sentiment was echoed by Dr. Michele Weiner-Davis, who emphasizes that "laughter helps to diffuse tension and brings people together." BarkBox certainly played along with the fun, showcasing how humor can create community engagement.
So close to saying the wrong p-word.
...Never mind. Someone said it.
People were wilding out. BarkBox seemed to enjoy it.
Long and hard indeed.
I asked the same question.
Realistically, there is no better way PR could have handled this.
Emoji and GIF game on point, BB.
Or do they?
My dude.
No.
Think of the piggies!
They're having fun.
Expanding their demographic?
It's been meme'd; it's official.
Oh dear.
We're all worried about Brandon.
We're definitely rolling with it, BarkBox.
Wholesome doggos.
Give, and ye shall receive.
Thanks, indeed.
I repeat, do not:
A quality product review:
Full disclosure, this made me cackle.
Say it.
Concerned noises intensify.
Frantic as heck.
In all fairness, butts are funny.
Meme-ing intensifies.
Yes, we're surprised.
Concerned about that maybe.
It's big brain time.
Whoever runs the social media marketing for Seth Godin, marketing expert and author, is likely employing genius strategies; as he states, "Marketing is no longer about the stuff you make but the stories you tell." This approach seems to resonate well with the audience, showcasing an effective understanding of engagement and brand storytelling.
What do you think this piggy toy looks like? A good time for dogs or something we giggle about? According to Dr. Ramani Durvasula, a clinical psychologist, "Humor can be a great way to connect with our pets and enjoy their playful nature." Share your thoughts and experiences regarding Dr. Ramani Durvasula in the comments now!
Share this article:
