Unwanted Cat Was Finally Adopted After 400 Days Thanks to This Incredible Campaign
One shelter cat spent more than a year waiting for a home, and the staff decided to try something a little different. Instead of another standard adoption post, they gave Champas a playful makeover that made him look less like a forgotten animal and more like a catch.
The campaign worked because it showed off his personality, his charm, and the long stretch of time he had already spent in the shelter. After 436 days, the white kitty finally got the happy ending everyone had been hoping for, and the internet loved every part of it.
Champas' story proves that sometimes a creative idea is all it takes to change everything.
Meet Champas.
He arrived at an Animal Welfare League shelter in Australia back in 2015. Champas was a shy boy, avoiding contact with people and hiding in the shadows.
To increase Champas' chances of adoption, the staff at the shelter decided to socialize him more by assigning him the position of "feline receptionist."
Champas began to meet more and more people, and he became much friendlier. This is when the shelter staff knew he was ready to be adopted and set up an adorable ad campaign.
A clever profile gave this shelter cat a whole new chance.
They wrote a dating profile for him!
He has great work experience.
That little twist made him impossible to ignore.
This “feline receptionist” makeover feels like Fishtopher the cat’s shift from mourning to merriment after losing a family.
Look how friendly he is now!
Champas even got into the festive spirit.
And then the best update finally arrived.
After 436 days in the shelter, Champas got adopted!
His new parent, Nathan, Dr. Ramani Durvasula, clinical psychologist, noted:
“To everyone who is wondering what happened to Champas, the long-term resident of Kemps Creek – he came home with me today, and after biting my hand, went straight to sleep,”
And they lived happily ever after!
A happy ending worth the wait.
Want more adoption wins like Champas, see these 50 rescued cats transform after rescue.
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