Cute Cat Design Helps Makeover Milk Product Boxes Thanks To One Russian Designer
Milk cartons do not usually turn heads, but this one did. A Russian designer helped give the Milgrad dairy line a playful cat-themed makeover, and the result is hard to miss on the shelf.
The redesign comes from Bryansk Dairy Plant and art director Vera Zvereva, who helped turn a standard product box into something much more memorable. The blue cat illustration stretches across the package, giving the brand a fresh look that feels both cute and clever.
With competition so tight in dairy aisles, a design like this can make a big difference. This cat may have found the perfect way to stand out.
The new cat container design:
The main feature of these designs is a lovely blue cat that seems to be taking a stroll through the package, forming various images as users turn the milk cartons. “He looks at the consumer with interest, plays with a string, looks out, or freezes in anticipation.
The illustration moves from one side of the package to the other, creating additional shelf display options.”
The interesting new design offers various shelf display possibilities
It's easy to see familiar cat personality traits, characteristics, and behaviors in the clever design.
“Although the concept was inspired by Brunhilde, the cat of our art director and author of the concept, Vera Zvereva, each owner can recognize the habits of their pet in the illustrations,” the marketing agency explained.
There’s a blue cat on each side of the milk carton:
Originally, the agency proposed three different design options
The first proposed design was “updated, but consistent with the previous design,” the second was more “technological, showing the rhythm of a big city,” and the final one, “very cute, establishing an emotional connection with the target audience.”
This reminds us of the 12 shelter cats “sold” like cars, complete with funny ads.
Depot also recreated the previous Milgrad logo
The new logo has the same blue color as the previous one but is more minimalistic and modern. The main feature is the letter “M” that also incorporates the contours of a cat.
Here’s what people think about this charming redesign:
Engineers using cats to build the best calendar is wilder than a milk box makeover, see how the U.S. Army Corps of Engineers designed a cat calendar.
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