The animal kingdom is enormous, and it is impossible to know everything about it unless it's your job. But for the rest of us, it's a big unknown… Luckily, UK TV channel Dave launched an online campaign called "What the bloody hell is a ?" Their wish is to broaden our understanding of the creatures we share our planet with and no, its not their goal. They did it just for laughs.
To say that the characteristic they wrote for the animals are not exactly true is an understatement. They are so ridiculous, they are genius. If you are not sure what we mean, just take a look:
Started in 1998, Dave TV uses its social media to produce utter nonsense. Similar to their animal guides. "It's always good to learn new things about the natural world, even if the facts aren't always 100% true," a Dave spokesperson stated.
Typically, the channel's social media group comes up with the suggestions for such campaigns. "We use our Facebook page, Instagram and Twitter to promote our TV shows, but we also like to make content to make our followers laugh as they are checking their newsfeeds!" the spokesperson said.
There is actually no system behind how the channel speaks to their viewers online as they usually just go with the flow. "We just see how we are feeling that day, to be honest! It could be something in the news or just something that springs to mind, there is no rhyme or reason to it!